pinterest button ideas

Pinterest Button Ideas: 15 Creative Ways to Boost Engagement

By Jessica AndersonNovember 4, 2025

Pinterest, with its visually-driven platform, offers a wealth of opportunities to engage users and drive traffic to your website. One of the most effective ways to do this is by strategically placing Pinterest buttons on your website. These buttons not only allow users to save your content but also help extend your reach by appearing on their boards. Let's explore some creative and SEO-friendly Pinterest button ideas to maximize your website's potential.

Before we dive into the button ideas, it's crucial to ensure your website is optimized for Pinterest. This includes using high-quality, vertical images, descriptive alt tags, and relevant keywords. Once your site is Pinterest-ready, it's time to consider where and how to place your Pinterest buttons.

Placement of Pinterest Buttons

Strategic placement of Pinterest buttons can significantly increase the likelihood of your content being saved. Here are some key areas to consider:

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Above and Below Content: Place buttons at the top and bottom of your posts to encourage saves before and after users have engaged with your content.

Floating Buttons

Floating buttons, which remain visible as users scroll down the page, are an effective way to keep the Pinterest option front and center. They can be particularly useful on long-form content.

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many different types of buttons with words on them

Example: A "Pin It" button that follows users as they scroll through a recipe post, making it easy for them to save the recipe at any point.

In-Content Buttons

Buttons placed within your content, often next to an image, can be highly effective. They allow users to save the specific image or section that caught their interest.

Example: A "Save this Look" button next to an image in a fashion post, encouraging users to save the entire outfit.

many different colored buttons are arranged on a pink background with the words peace love and other things

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a bunch of buttons that are in the shape of animals and cats with faces on them

Button Design and Functionality

The design and functionality of your Pinterest buttons can also impact their effectiveness.

Button Design: Use clear, recognizable "Pin It" icons. You can also use text-based buttons, but ensure they're large and easy to spot. Consider using a contrasting color to make them stand out.

Hover Effects

Adding a hover effect can draw attention to your buttons. This could be a simple color change or an animation that reveals the button.

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six buttons with different sayings on them are arranged in the shape of a heart

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Example: A "Pin It" button that grows in size or changes color when a user hovers over it.

Button Functionality

Ensure your buttons are easy to use. They should open a Pinterest save dialog box with the image, title, and description pre-populated. This makes it quick and simple for users to save your content.

Example: A button that, when clicked, automatically opens the Pinterest save dialog box with the relevant information filled in.

Encouraging Saves with Calls-to-Action

Including calls-to-action (CTAs) can significantly increase the number of saves your content receives. These can be placed near your buttons or as part of your content.

CTAs near Buttons: Use phrases like "Save this idea for later" or "Pin it to your board" to encourage users to click the button.

CTAs within Content

Including CTAs within your content can also be effective. This could be a sentence encouraging users to save a specific image or a dedicated paragraph explaining why they should save your content.

Example: "Love this recipe? Pin it to your board so you can make it again later!"

Incorporating these Pinterest button ideas into your website can significantly increase your content's visibility and drive more traffic to your site. Regularly review and update your button strategy to ensure it remains effective. Happy pinning!