fall makeup 2024 trends

Fall Makeup 2024 Trends

By Emily DavisFebruary 10, 2026

As the leaves begin to turn and the air takes on a crisp chill, the world of makeup transforms with the seasons. Welcome to fall 2024, where the runways and beauty studios are abuzz with innovative trends that celebrate the spirit of the season. Let's dive into the top makeup trends that are set to dominate this autumn.

From the catwalks of Paris to the streets of New York, we've seen a resurgence of bold, statement looks that embrace the darker, richer hues of the season. This fall, it's all about celebrating individuality and expressing oneself through makeup. Let's explore the key trends that are making waves in the beauty industry this season.

Rich, Warm Hues

As the weather cools down, so do the color palettes. This fall, we're seeing a shift towards warm, earthy tones that mimic the changing foliage. Think deep reds, rich oranges, and earthy browns. These shades aren't just for the eyes anymore; they're making their way onto the lips and cheeks as well.

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One standout trend is the 'burnt orange' eyeshadow look, which was seen on the runways of Fendi and Versace. This bold shade can be worn alone for a dramatic effect or blended with softer shades for a more wearable look. For a more subtle take on the trend, try incorporating warm tones into your contouring routine for a natural, sun-kissed glow.

Glowing Skin

Despite the cooler temperatures, the 'glowing skin' trend is showing no signs of fading. This fall, the focus is on a healthy, radiant complexion that looks lit from within. Think dewy, not shiny - the goal is to look like you've just returned from a rejuvenating yoga retreat, not a disco.

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To achieve this look, opt for lightweight, hydrating foundations and concealers. Highlighters are still in, but this season, it's all about a subtle, natural glow. Apply highlighter sparingly, focusing on the high points of the face - the tops of the cheekbones, the brow bone, and the cupid's bow. For an extra boost of radiance, mix a few drops of facial oil into your foundation.

Bold Lips

After seasons of the 'no-makeup' makeup look, fall 2024 is all about making a statement with your lips. From deep, vampy shades to classic reds, this season is all about embracing color and expressing yourself through your lipstick.

One of the biggest trends this season is the 'dark lip liner' look, popularized by celebrities like Bella Hadid and Kaia Gerber. This technique involves lining the lips with a dark lip pencil and filling in the rest of the lip with a lighter, complementary shade. The result is a bold, dramatic look that's perfect for a night out. For a more wearable take on the trend, opt for a classic red lip or a deep berry shade.

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Gothic Glamour

As the days grow shorter and the nights grow longer, it's no surprise that the darker side of beauty is coming out to play. This fall, we're seeing a resurgence of the 'gothic glamour' trend, which combines dark, dramatic makeup with luxurious, opulent materials.

Think smoky eyes, bold brows, and dramatic lashes paired with velvet textures and rich, jewel tones. This trend is all about embracing the darker side of your beauty routine and having fun with it. Whether you're channeling your inner Morticia Addams or just looking to add a touch of drama to your look, this trend is one to watch this season.

Graphic Liner

If there's one trend that encapsulates the spirit of gothic glamour, it's graphic liner. This season, it's all about pushing the boundaries of traditional eyeliner and having fun with shapes and angles. From cat eyes to cut creases, there's no limit to what you can create with a liquid liner and a steady hand.

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For a more wearable take on the trend, try a simple winged liner look with a twist - instead of a traditional cat eye, try a reverse wing or a straight line that extends beyond the outer corner of the eye. For a more dramatic look, experiment with different shapes and angles, or even try a graphic liner look on the lower lash line.

Bold Brows

In a season that's all about making a statement, it's no surprise that bold brows are back in a big way. This fall, we're seeing a shift away from the over-plucked, Instagram-brow trend of the past and a return to thicker, more natural-looking brows.

To achieve this look, focus on filling in any sparse areas with a brow pencil or pomade, rather than trying to create a perfect, Instagram-ready shape. For a more dramatic look, try filling in your brows with a shade or two darker than your natural hair color. The key to this trend is embracing your natural brow shape and enhancing it, rather than trying to change it completely.

As the leaves fall and the weather cools, there's no better time to experiment with your makeup routine and have some fun. Whether you're embracing the rich, warm hues of the season or channeling your inner gothic glamour, there's a fall 2024 trend out there for everyone. So go ahead, grab your favorite lipstick and get ready to make a statement - after all, this season is all about expressing yourself through makeup. Happy experimenting!